CA AI Profiling Regulations
The California Consumer Privacy Protection Agency recently released draft regulations on automated decision-making technologies (ADT) under the California Consumer Privacy Act (CCPA).
These regulations aim to govern the use of AI in processing personal information and profiling and require businesses to provide consumers with pre-use notices, options to opt out of certain ADT uses, and access to information about how their information is used by the business.
However, concerns over the broad ADT definition and exceptions to opt-out rights have prompted the agency to send the draft back for further revision, highlighting an effort to ensure balanced consumer protection and business interests.
Businesses in California should closely monitor these developments and be prepared to seek legal guidance to ensure compliance with the evolving regulatory landscape.
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