Is Your Business CIPA-Compliant? - 3 Steps to Mitigate Legal Risks from Tracking Technologies
- Jan 21, 2025
- 1 min read
Is Your Business CIPA-Compliant? - 3 Steps to Mitigate Legal Risks from Tracking Technologies
The California Invasion of Privacy Act, or CIPA, is designed to protect individuals from unauthorized monitoring or data collection. Initially focused on phone conversations, recent plaintiffs’ lawsuits have sought to extend CIPA’s reach to websites, especially those that use technologies like tracking technologies or session replay tools to monitor user interactions.
Many companies were hit with lawsuits last year for allegedly violating CIPA by using tracking technologies and session replay software to track how users interacted with their websites. These tools can record clicks, scrolls, and keystrokes—but without proper disclosure, that’s a legal risk. Non-compliance can lead to costly lawsuits, penalties, and reputational damage.
So, how can your business avoid these risks? Here are three key steps:
Update Your Privacy Policy: Clearly disclose the use of session replay tools, cookies, and other tracking technologies.
Obtain Consent: Use banners or pop-ups to ensure users opt in before their data is collected.
Review Third-Party Tools: Audit your vendors to confirm their technologies comply with privacy laws.
Videos and content are for educational purposes only, not to provide specific legal advice.
Contact: msalehpour@salehpourlaw.com
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